Apple News Now Allows All Publishers to Serve Ads via Google DoubleClick

Apple News now lets all publishers use Google’s industry standard ad-serving tool DoubleClick, after limited testing last year.

Apple told Digiday that DoubleClick can now be used to serve traditional banner ads on Apple News, including animated GIF ads, but it can’t yet be used to serve HTML5-based ads or pre-roll video ads in the app.

The rollout should make it easier for publishers to sell and fill ad space next to their articles on Apple …περισσότερα

Αφήστε μια απάντηση

Η ηλ. διεύθυνση σας δεν δημοσιεύεται. Τα υποχρεωτικά πεδία σημειώνονται με *