Tim Cook on the Sustainability of the iPhone X’s $1000 Price Point

Apple CEO Tim Cook was asked to comment on the sustainability of the iPhone X’s $1000 price point during the company Q2 FY18 earnings call today.Shannon Cross, from Cross Research, asked Cook to comment on the price of Apple’s flagship device.”Now that we’re a couple of quarters out from the launch of the iPhone X, you know, given the thousand-dollar price point — and it’s clearly selling — but there’s been a lot of questions …περισσότερα

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