YouTube Increasing Ads Between Music Videos So More Users Pay for Upcoming Streaming Service

YouTube will soon place more advertisements in between music videos for some users, in an attempt to “smoke out” anyone who treats YouTube like a free music video playlist service and convince them to pay for its upcoming subscription music service (via Bloomberg). YouTube’s unnamed service is described as a “necessary counterweight” to Apple Music and Spotify, and was last rumored to be launching this month.

The news came from a recent SXSW interview with YouTube’s …περισσότερα

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